Obesity And Poor Nutrition Nutritional Labelling

Due to the rising levels of obesity and poor nutrition, nutritional labelling was implemented to help consumers make healthier choices when purchasing food. The term ‘policy’ is used when a government or organisation implement a plan of action or decision that accomplishes a certain goal (Richards and Smith, 2002). Policy enables the government and particular organisations to agree that something should be carried out in a certain way. Policies are formulated to raise awareness and in this case food policy aims to help inform consumers about healthy eating and how to lead a healthy lifestyle. Food policy is an evolving subject which is constantly changing and developing to meet the needs of society. Nutrition labelling was created to be consistent across all food products so as to avoid confusion to the consumer (Van den Wijngaart, 2002). In England the policy involving food labelling has been relocated from the Food Standards Agency (FSA) to the Department of Environment, Food and Rural Affairs (Defra). The policy regarding nutrition labelling is now in the hands of the Department of Health (Food Standards Agency, 2014). The Food and Drink Federation discovered that 95% of consumers examined the food products they were purchasing for nutritional information. The Food Labelling Regulations 1996 apply the EU labelling rules in the UK. The needs and necessities of consumers are constantly changing and therefore the policies have to develop and change too (Hunt, 2006).Show MoreRelatedContemporary Marketing Practices Of America s Health Essay1670 Words   |  7 Pagesthe rapidly increased popularity of processed convenience foods laden in fat and sugar, along with the correlating rise of obesity, diabetes, and cardiovascular diseases. 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